Motivating Member Paperless Adoption
To understand how to help health insurers encourage their members to accept and engage with communications in a paperless / digital manner
Methods
My team performed a series of online surveys via Userzoom, sampling US Healthcare consumers with insurance.
In total, our research captured the insights of roughly 250 participants representative of the United States population in both gender and ethnicity. Analysis was performed in SPSS.
Findings
While I’m limited in what I can share about this research, I presented high-level findings from this study at the 2020 America’s Health Insurance Plans (AHIP) Conference. To watch the full presentation, visit the link below.