Background

Choosing where to get medical care is one of the most important healthcare decisions consumers make. But in the age of information abundance, this decision is not simple. No matter the tools someone uses to navigate their search for care, they are faced with a tough task — how do I find the right doctor for me?

Methods

Using a mixed methods approach (qualitative in-depth interviews and a quantitative survey) we developed a framework for understanding the consumer decision-making process for selecting a doctor. Quantitative analysis was performed in SPSS.