Motivating Member Paperless Adoption
To understand how to engage with dual eligible members to motivate enrollment in various benefits and programs
Background
Successfully engaging Medicare and Medicaid members is critical to optimizing risk adjustment, improving quality ratings, and driving better access and affordability for members. Yet precisely identifying and relevantly activating members—and ultimately driving behavioral change that improves health—is really challenging.
Methods
My team spent years researching this population using various methods including observations, in-depth interviews, and surveys. This research also involved a hefty segmentation project, where I sharpened my skills in factor analysis and clustering.
Results
Our findings are proprietary and confidential. However, Change Healthcare presented a piece of this research in 2021. To watch the full video visit the link below.